/edu/ - Education

Well first of all there's Society of the Spectacle which you should read if you haven't. You also might want to look into the Frankfurt School in general for this kind of topic, although it's somewhat dated at this point. For instance there's various essays on the culture industry.

For something contemporary there's the recent book by Hans-Georg Moeller You and Your Profile which is about how your identity is shaped by creating images of yourself for consumption by other social media users.

For something more controversial and meme core I know Peter Coffin wrote a book on this subject: Custom Reality and You.

Read Hooked: How to Build Habit-Forming Products, it will tell you everything you need to know.

Literally read any internal study done by Facebook, they know they're ruining everyone and simply do not care because it gives them profits.