It's wider than just video games. The ideal in the 1st world is everything being seamless and streamlined, you're never lost and data is projected into your eyeballs in real time through augmented reality. I'm not against smart tech, but that's the form it takes in a capitalist consumer society.
Video games in particular are more directly influenced by the system under which they are produced because they're interactive, meaning the relation between the game and the player can more fully reproduce social relations. And if they seem a step ahead and some now talk about "gamification" of society, that's because video games are only reflecting the still imperfectly realized ideals of the system.