That's interesting. We should make this to a "What makes one the GOAT" in any sport. Bolt is definitely the GOAT in his sport, while someone like Michael Phelps is the GOAT in swimming. Team sports are harder to make an assesment, but still possible.
I have a video linked about the GOAT debate in Basketball between Jordan and Lebron. He says the Categories worth looking into in any GOAT debate of a given sport are:
These are very allrounded Categories and you could transfer this to most sports imo, regardless of marketability and their images as brandshttps://www.youtube.com/watch?v=tl3mR6eoEa8