>>495739>ethical consumption is being monetized in modern society
yes, it is, its even the "ultimate form of consumerism" as he says.
But should you really trust marketing teams selling you an ethical consumption ? Do they speak the truth usually ?
"Consumerism" is not simply the filling of real, vital needs. It is also an ideology where the only way we have to act on the world is through buying shit. Where we create 'needs', like the ethic consumption ones, with somehow the belief it will steer all of society behind it rather than create yet another niche market without much systemic repercussions.
Where the only way to get to a better world, is to hope the companies will do it for us if we buy the right products.
Do you buy coca cola because you're thirsty, or because you feel the need to specifically drink coca cola ? The ideology inherent to capitalism commodities make them more than a way to fulfill a need.
Needs that can only be filled by the commodities that spawned them.
the "ethical consumption" is actually even worse, because then you don't even fight the system causing awful things to happen, as the system already have the solution apparently, you just gotta pay it !
the reason poor countries coffee farmers are exploited by big corps is not that they use their power positions to maximize profit, but because not enough people buy their "ethical coffee" !
the zizek clip is extracted from "The Pervert's Guide to Ideology", available for free on the web archive if you're interested.