>>670270because he believes in this shit. Bolloré invest in medias for his interests, but also his personal ideology (hes a catholic cunt).
Macron was built from nothing but media, porkie connection and opportunism of the old parties crumbling, and he is good for business, but he is not good enough for franceafrique (all diplomatic interactions he has are completely catastrophic, he actually managed to set back france neo colonial empire by pure incompetence), and he doesnt push at all a socially conservative ideology.
So he decided to create his own president, he has far enough mediatic power for it, and france has proven you can get any moron elected with enough media presence