Hes the bane of NPCs and the establishment. He single handledly kept the value of mythology, supernatural and the paranormal alive during the peak years of modernism and post modernism. Academics, modern Europeans, and experts have been trying to destroy him ever since.
But the establishment is in decline. They have to watch as all their worthless ideas (like new-atheism, and moral relativism) all fall into the waste bin of history while Jungs ideas get stronger and stronger.
Jung's major beliefs is that a primary goal of every human is/ought to be the process of individuation (the processing of becoming a self)–which he wrote on the backdrop of rising collectivistic pressures via shifting global geopolitics. For Jung, there is a distinction between ego and self, where ego is a narrow band of consciousness that exists primarily in a space of tension between unconscious factors (which includes shadow) and social presentation (persona).
He further believed that people share a collective unconscious, which is that we inherit cultural motifs and symbols that then get continuously represented across different cultures and time; however, they manifest in a way relative to the culture of the time. So, 'Hero' may be an archetype, meaning stories involving heroes transcend cultures and time, but 'Batman' is a specific manifestation that emerged in American culture in the past century.
One archetype then is the 'shadow', which represents unconscious elements that are in conflict with our ego ideal (how we think we should behave or be–especially in front of others). These can include unfulfilled desires, fears, perceived weaknesses, shame-inducing idiosyncrasies, etc. The idea is that the 'self' in the Jungian conceptualization involves actively seeking these archetypes out via either psychological analysis or a process Jung calls Active Imagination. In either case, the general idea is to actively confront these aspects of our unconscious and integrate the awareness–and the process by which the awareness was obtained, into our conscious understanding of self.
Jung's ideas overlap with the likes of Jacques Vallee in terms of the intersection of psychological concepts and the mystical. Myth and folklore were of prominent sources of information in Jung's formation of his ideas; however, there is an impact of poor translation and creative liberties taken in sources Jung used unwittingly.
Any Jungian
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