/siberia/ - Off-topic

i'm not saying internet culture is some super important thing but this is interesting to me. the rotation for meme "genres" used to be much higher. for a while on imageboards this frame of george costanza was essentially comparable to what soyjaks are today, something spammed relentlessly as a reaction picture with thousands of variations in every remotely possible context. this wave lasted at most three or so years, with a much shorter peak, and it was still unusually long-lasting in this regard. i haven't seen anyone post this picture even in isolation in a long, looong time.
on the other hand, the basic form of the "soyjak" (which used to be the >twf face instead) has been around for, what, well over a decade now? to say nothing of pepe which doesn't get posted as often now but has been more or less solidified as a perpetual presence and is still common as an emote on twitch. there's still new memes and shit, but nothing displaces these old perennial ones.
even beyond that, the overall "vibe" (behavior, ways of speaking, etc.) of most online communities has kind of solidified. sometimes a particular online space absorbs a different place's vibe but it's always just becoming something that already exists. never something new.
(ahem) WHAT IS THE MATERIAL EXPLANATION-