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/music/ - Music

"You may say I'm a larper but I'm not the only one. I hope some day you'll join us and the proletariat will be as one"
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Not reporting is bourgeois


 

When did music videos stop being meaningful?

I say this as a 36-year old millennial who remembers when edgy and innovative music videos were the norm on MTV. There were videos so controversial that they were either banned outright, only aired once, or only aired after midnight. Music videos were considered THE medium back then.

Now the art of music videos has all but vanished. You can tell they don't mean shit anymore because YouTube hasn't banned a single music video since 2010 when MIA released Born Free. Once the establishment is okay with something it loses all societal impact. What killed the music video? Everyone wants to say YouTube phasing out MTV but YouTube is littered with music videos. Do zoomers just not appreciate the medium?

>"meaning" is when banned from the network
>muh zoomers
>"societal impact" of a fucking song
Lol, leftoids.

The artsy music videos are all indie stuff. Nothing is getting banned from network because the network doesn't take those risks to begin with anymore.
>>14095
Pretty sure they meant cultural.

Yuhh dumbass how are you older than me and know nothing? American Music Videos used to have million dollar budgets in nominal cash. Obviously no such budgets exist for todays throwaway trash.

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Excuse me, the queen of /music/ is Avril Lavigne not Madonna.
Sk8rboi sufficiently exposes the inner workings of class society. Hordes of dissolutioned proletariat flock to Avril Lavigne's protest in the video, and participate in good old fashioned direct action.
Spontaneously, the protest transforms into an adhoc concert right on the streets. This indicates the preparedness of Lavignists for revolutionary action. At any moment, a group of Lavignists could form and fight against capitalism. Any time, any where.
All rallied by the red Lavigne star, which is a clever play on older symbology. Instead of black and red star of anarcho-communism, she sports a fully red star, which ardent followers insists is the new symbol for communo-anarchism.

What does Madonna, the culture vulture pophit industry plant, have on Avril Lavigne? Absolutely nothing.

>>14100
shut up leaf

You'd never see something like this today.

A few reasons:

1. No one cares about MTV anymore. MTV was basically a Gen X and millennial thing. No one under 35 cares and those that do only care for nostalgic reasons. Music videos are primarily shown on YouTube, and YouTube views count for very little when it comes to artists' revenue.

2. The move from album sales to streaming has made music videos essentially useless. Music videos were always intended as vehicles for album sales. In the early days of MTV, bands that were previously not selling very well would see their album sales explode if they had a really good music video. Those days are long over. Streaming entails album sales don't mean anything anymore. Two songs out of an artist's entire discography will be streamed to death and no one will care about the actual album.

3. Like it or not, but cancel culture has created an environment where everyone is too afraid to be edgy because they don't want to step on other people's toes. What used to fly with Gen Xers and millennials doesn't fly with zoomers who get upset at every single little thing. When Madonna and Marilyn Manson made controversial videos they triggered the right. If those music videos were released today they would have triggered the radlibs.

>>14109
>cancel culture
not real, you're falling for a thinktank / marketing scheme

>>14109
>When Madonna and Marilyn Manson made controversial videos they triggered the right. If those music videos were released today they would have triggered the radlibs.
Nah, artists are still triggering the right. The most controversial music video to trigger the left was that one guy on YouTube who wrote about rich men in Richmond or whatever.

>>14100
Avril is probably the most gorgeous woman to ever have lived holy shit

>all that beautiful esoteric imagery wasted on a song about doing ecstasy and cocaine

>>14112
some fatass sitting in vertical is not a 'music video'

>>14122
I mean it's literally just twin peaks

yall are literally doing what the boomers did to you but with zoomers lmao. genpol is cringe

>OMG ZOOMIES WILL NEVER GET TO EXPERIENCE SUPER DUPER ANTI-ESTABLISHMENT MESSAGES ON TV (messages that cost millions to make and funded by several corporations)
Lol, we still pretending there's such a thing as "radical cultures" in fucking 2025?

>>14126
thats what im sayin I thought we were all on the same page about "counter" cultures not being subversive and just getting recuperated

>omg the left zoomies get triggered over everything !
>My hero Ben Shapiro is a better rapper than all those young thugs and Kendrick LAMEars
>>14109
1 and 2 are correct, 3 is a consequence of the first and second. Really the only music video I think the radlibs would hate from Madonna would be the white savior one where she saves a black man from prison or whatever.

>>14094
It changed when marketing science (yes they study it scientifically on basic research level) found out certain patterns give most profit to the owners. Before this there was more artistic experimentation.

Music videos have become obsolete now that TikTok videos and IG stories have become the primary form of music marketing.

Amazingly, one of the most controversial music videos ever made was this neo-soul gem from the early 2000s.

>>14109
bro was cooking until point 3 old man yells at cloud aahh post zoomer memes would send you into cardiac arrest old man


As an aging millennial, I can confirm 9/11 really fucked up a lot of popular culture. After 9/11, no one wanted edgy media anymore. If you listen to music from that decade you'd see most of the mainstream stuff sounded like dirges. Music videos were also really sanitized.

>>14677
I shamefully only know that music video only because American Dad parodied it

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>>14112
We really got successfully psyop'd into thinking that triggering and "cancelling" only happens from left to right, when for most of it always was and still mostly is conservatives getting made at the stupidest shit. We pretend "edgy" isn't a thing anymore when rightoids still got mad at the cowboy rap guy doing Danzig and KISS tier stuff while they then complain about half time shows


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