I can’t even blame blizzards retail team for ts no more man. Gear scaling in wow since burning crusade has always been pretty bad given that unlike morrowind or RuneScape 2 there aren’t character build restrictions (like class, stats, or race) preventing you from equipping certain gear. That mechanic exists to make sure that players prioritize getting an actual build and playstyle rather than trying to do everything. It’s not like the devs haven’t tried to make the gear scaling more like what’s in morrowind and less like what’s in diablo (not diablo 1, but 2 and up), but most attempts failed.
What sucks is that TWW and dragon flight have absurdly fast levelling meaning players can expect to run into issues with how dry the base games roleplaying feel is way earlier if they’re new or returning and get rushed into the convoluted mess that is modern gear scaling way earlier. Is this blizzards fault? No. Ignoring endgame content, the base game since classic has never been roleplaying heavy. Early wow relied mostly on the social aspect of the game and still does for classic to keep players engaged. The actual questing and exploration mechanics have been shallow for the longest time unlike in morrowind or ocarina of time, and fixing those aspects of gameplay would mean having to completely rebuild the game plus every expansion.