>>2793339There is a profound irony in watching Paul Cockshott argue on Big Tech plattforms like Youtube or X. Here is a man who built his reputation as a Marxist cybernetician, an advocate for computational planning, feedback loops, and the scientific control of economic systems, reducing consciousness to the firing of olfactory receptors and the mechanical response of cone cells. In the screenshot, he insists that experience is not the “activity of consciousness” but the brute material fact of “the activity of her olfactory receptors and the olfactory bulb in her brain.” Consciousness itself, he declares, is a “vacuous statement,” a mere “stand-in word” that papers over the ignorance of philosophers who refuse to accept that primates see red simply because they have the right photoreceptors.
This is Cockshott the rigorous materialist: nothing but matter in motion, no mysterious “activity” beyond the biological hardware, no patience for the “ignorant early 19th century speculators” who wondered how the brain represents the world. And yet, this same Cockshott is the most perfect example of a mind captured by a cybernetic system he does not control.
X is a cybernetic apparatus par excellence. It senses behavior (clicks, dwell time, rage-replies), processes information through opaque ranking algorithms, and acts upon the user by modulating visibility and dopaminergic reward. The system is designed to steer its objects - its users - toward predictable, profitable outputs: engagement, addiction, and emotional arousal. Cockshott, the expert in control systems and information loops, should recognize this architecture instantly. Instead, he has become its control object.
He believes he is the subject steering discourse, deploying his materialist polemics against idealists and bourgeois reifications. But the platform treats him exactly as he treats consciousness: as a material process to be regulated. His nervous system, his anger, his compulsion to reply, these are not expressions of an autonomous “knowing subject.” They are the regulated outputs of an external cybernetic loop. Every time he logs on to dismiss consciousness as a “bourgeois legal category,” he demonstrates the very thing he denies: a human behavior so thoroughly modulated by algorithmic feedback that the “activity of consciousness” has been replaced by the reflex of engagement. He is not posting; he is being processed.
This is what makes him an X junkie. The man who wrote "How the World Works" cannot see how THIS system works on HIM. He mocks idealists for reifying “the subject,” accusing them of importing bourgeois legal fantasies into philosophy. But on X or Youtube, he himself is reified, not as a legal person, but as a data node. His reduction of the mind to cone cells and neurons is mirrored by the platform’s reduction of him to a user ID, an engagement metric, a retention statistic. The materialist who insists that “it is not consciousness that enables experience” has found the one environment where that is literally true: an algorithmic feed where consciousness is irrelevant and only the mechanical reflex of interaction matters.
Cockshott the cybernetician became Cockshott the controlled variable. He imagined cybernetics as a tool for human emancipation through planning, yet he spends his days as the planned object of a system designed to extract value from his attention. The brain he describes so reductively, merely olfactory bulbs and photoreceptors is precisely what X exploits. And he keeps coming back for more, one reply at a time, proving that even the most hardened materialist can miss the one material system that has colonized his own mind.