Lately leftists online (such as Logo Daedalus) have been speculating about a possible return to 2010s HR individualist managerial political correctness (a.k.a., woke) in light of Trump’s falling popularity polls over the Epstein files and his failure to rebound the US economy as well as his second administration being overall more fascist and extreme than the first one both rhetorically (see the DHS’s Twitter account which seems to be ran by a wignat) and in practice (e.g., expansion of ICE under the current regime).
Maybe this will age like milk, but personally I don’t think the woke will ever come back, primarily due to the fact that it arose during a period in American history that can’t be replicated in the foreseeable future as well as because it got heavily exhausted to its fullest potential by 2024, something else will form instead but I can’t put my fingers on it. Let me elaborate…
Yes, there may be backlash to Trump in the form of:
- greater tolerance for immigration,
- renewed talk about abolishing ICE (which isn’t actually necessary for border security and overlaps with existing agencies),
- less willingness to tolerate soft white nationalism or openly white-nationalist speech now that the Trump project has made its racial character explicit.
But I don’t think that means a return to the specific ideological package of the 2010s.
The elite liberal factions that promoted “wokeness” as a substitute for social democracy feel politically exhausted. Their compromises — with Trumpism, with Zionism, with capital more broadly — are remembered, and they’ve already pivoted to new projects like “abundance,” technocratic managerialism, or vibes-based productivity politics.
We might see a kind of “safe-edgy” social democracy rhetorically, but I don’t think the elite will allow anything that seriously threatens capital or entrenched interests. So whatever comes next is unlikely to be fully institutional or top-down. If anything, it’ll be more grassroots — and may spill into a harder, older form of class politics once people realise triangulation won’t be permitted to go very far.
Historically, this actually reminds me of Reconstruction and the post-Reconstruction US. Open and legally encoded white supremacy wasn’t just a bottom-up backlash — it was an elite project. And I don’t think today’s elites are going back to the post-1960s model of tightly policing racist expression at their level, even if they still condemn it rhetorically.
I was telling a friend: basically everything liberals tried to suppress the rise of reaction — platform bans, censorship, cancellations — failed. So now what? You can’t really “solve” this without something like outright repression. Gulags to defend the liberal order? Not exactly practical or appealing. Yes, you can cite J.S. Mill or Popper about being “illiberal to protect liberalism,” but it’s unclear anyone will buy it, or that liberal elites are willing to spend the political capital and legitimacy required.
So instead, I think we get something closer to the Latin American model:
Official color-blindness, loud condemnation of racism in theory, combined with deeply racialised everyday life. Elites live in segregated neighbourhoods while preaching anti-racism to foreigners; normies are often quietly or openly racist; everyone pretends this isn’t contradictory.
Israel is (or was) a version of this too. Some limited tolerance for non-Jewish citizens or guest workers, while brutally repressing Palestinians who aren’t citizens (which is most of them). Now that Israel has more openly defined itself as an ethnic state where democracy is secondary, you can see what looks like social cannibalism: racism turning inward, targeting different kinds of Jews and non-Palestinian gentiles.
There are already extreme examples — like reports where Thai migrant farm workers described near-universal sexual abuse, or polling showing majorities supporting stripping non-Jewish citizens of citizenship and deporting them. There’s no real way to spin that into anything other than ethnic cleansing, or at least mass support for it.
Whether Israel could actually carry that project through is another question, given the manpower gap between its economic needs, military ambitions, and the idea of a “pure” ethnostate. But if things escalated internally, I wouldn’t bet on restraint. History suggests reactionary movements don’t stop at their first target.
Anyway — my point isn’t that “wokeness is coming back,” but that the old ideological containers are broken. What replaces them probably won’t be prettier, more coherent, or more stable. It’ll just be different.
Curious what others think — are we heading into something genuinely new, or just remixing old contradictions under new branding?
P.S.: Yes, Trump’s immigration policies are unpopular:
https://www.politico.com/news/2026/04/18/immigration-poll-trump-deportation-campaign-00879549