>>2891162As far as I see it, what is colloquially referred to as "cool/uncool" is a matter of "taste". Taste as a power of the tongue to Aristotle (t. De Anima) allows for discretion between subtleties like temperature and flavour, and so the tongue is unique in its relation to reason. To have "good taste" is to have good discernment or judgement, for example. Now, the tongue also extends to speech, which is divided between 3 things, (i) vocabulary, (ii) dialect, and (iii) language. We saw with the Norman Conquest that none of the nobility adopted English as a first language until the turn of the 15th century, and so exclusion was constituted upon this basis. Within each language is dialect, or accents. Accents code positions of class, nominally by territory. A "Northern" accent is a sign of being "working class", but even within the North there are distinctions between deeper regions, which all have different accents. Vocabulary is also colloquial and formal, according to use; a posh accent using slang is humourous because it presents a contradiction. Slang is equally regional, or particular, while universal vocabulary is formal. So then, in speech we see a decoding of class, according to particularity and universality. Other codes of class are etiquette and apparel. We actually saw the regulation of dress codes based in class discrimination in 14th century England, with various sumptuary laws. In each case, we see that "fashion" is never common, but always distinguished in its marginal status by the ruling classes. Once a fashion becomes customary, it loses its marginal status, and so new fashions must emerge. The protection of fashion is then a preoccupation of elitists. We see this well enough with "hipsters", who lose their interest in something once it gains popular appeal, and so move onto other "cult" consumptions. Conservative commentator Paul Joseph Watson once remarked that conservativism is the "new punk rock" on account of it's marginal status - this has its erotic element, in "taboo", which is also why perverts seek to protect the status of their fetish as forbidden, lest it become common, and so uninteresting. This is why I think "sunlight is the best disinfectant", since treating the forbidden openly denies its power. It is the politically correct censors who create the politically incorrect fetishists. From the cursory view I have presented, coolness (e.g. fashion), as a category of taste, is a code of elitism, and so is always exclusive. Once everyone is "cool", nobody is, and so I find status to be entirely vain. What is best is that, as independent subjects; as individuals, we exude personal authenticity, rather than be compelled by the conformity of fashion, since it is chasing something with diminishing returns. So, I would criticise the authority of status as something false, and propose truthfulness instead. "Be yourself".