"it worked in the past" is never so terrible a guide as when dealing with media. people used to read theory, but
people used to read. then people would watch TV, now everyone uses their phone or computer all day. before writing, people used to speak! epic poems are structured the way they are because - if you can't write it down - that's the best way to help you remember what to say in an oral culture. text and video both run from beginning to end, a linear process in line with the linear trajectory of modernism. you do not live in these ages anymore, you live in the digital age, you live in an age where you jump around incoherently and non-linearly between snippets of different types of content, constantly having your attention grabbed but paying attention to very little.
you can make valliant appeals for people to read old dead tomes, to hop on a horse and gallop off to work, and you can gather around in a reading circle and feel proud of yourself (heretofore the revealed preference of all socialists) or you can confront this reality head-on and adapt information to the dominant media form of the age. if you don't want to - that's fine - someone else will bastardize it and take the retweets you rejected.
>>527506a lot more people will watch a video essay than will read a book, although their level of information retention will basically be trash.
if you want to say things about the economy and you can't do it with a flowchart or other graphic, just give up. neither a book nor a video essay will appeal to the people smart enough to understand but also smart enough to value their time.
>>527554people a century ago had far fewer entertainment options you dullard. you are living in an attention economy full of people who are marginally literate. a tome written in semi-antiquated english full of disses against long-dead movements might be a riveting read for the kind of person who naturally becomes a communist nerd, but it's less exciting than having root canal treatment for anyone half normal.