Apply the dialectic.
Smart phones rise in popularity around 2012.
The majority of internet traffic is from smart phones now.
Everyone carries a computer in their pocket.
That computer has access to App Store games.
That computer connects to the consolidating social media platforms and nothing else.
Culture becomes both increasingly isolating and homogenized.
Corporations realize nerd shit is profitable.
Corporations realize nerd shit is identity through consumption.
Corporations normalize liking nerd shit.
Corporations like selling intellectual property that requires no manufacture.
Nerd shit is no longer nerd shit.
Nerd shit now is the culture.
Everyone knows iron man.
Everyone knows Minecraft.
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