small business owners usually fall into two categories: people who were so good at their job that they wanted to uncap their earnings and capture all the upside so they became consultants essentially, and on the other hand, people who are so obnoxious that being their own boss is the only way they could stay gainfully employed. If you've ever had the displeasure of being of being employed by the latter you'll know they can be infinitely more cruel, anal, dimwitted, and petty than any corporate executive or HR manager. The kind who pay minimum wage, as few or no benefits they can get away with, and scream at employees.
The petit booj ran a business with no buffer, no adaptability, and treated people like garbage, now they want my sympathy because they bet wrong on cheap imports?
A huge part of the emotional charge behind these complaints, especially among small business owners or freelancers, is the existential fear of re-proletarianization. They've tasted a degree of autonomy (however shaky), and the idea of going back to W-2 life, answering to a boss, or clocking in under surveillance again feels like death of the self.
They've constructed identities around being the boss, even if they're just scraping by. Going back to a "real job" means surrendering control over their time, work environment, and self-image. Many of them bought into the bootstraps ideology. Losing the business, or just watching it stagnate, feels like personal moral failure, not just market fluctuation. It’s not just about money. It's about status. Going from "entrepreneur" to "employee" (even if it's in a cushy corporate gig) feels like falling a class rung back into the worker pool. Many use their business as a narrative shield: "I'm not stuck in the system, I'm building something." The collapse of that dream isn't just stressful, it's identity-threatening.
That’s the real fear underneath the performative outrage, the entitlement, and sometimes the cruelty. They’re clinging to their mini-kingdoms (some justified, many not) because the alternative isn’t just economic loss. It’s class displacement. Its fear of them being turned into just another schmuck clocking in at 9 and slaving away under stark fluorescent lights.
FACE IT - COMPLAINING ABOUT TARIFFS IS THE TREATLERISM OF THE PETIT BOURGEOIS.
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